Brand Young and you also Brand forever; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are lots of forms of media which can be useful to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.
A lot of people see cinema advertising as the little slide that's shown right before the movie starts, but it's a lot more than that. Cinema advertising does offer slide advertising, but it addittionally offers something that is named rolling stock that is much like a television commercial. Some theatres offer dynamic digital advertising opportunities in place of slide advertising while some offer advertising opportunities on large LCD screens in the theatre lobbies.
They offer advertisers an opportunity to present their message to a captive and receptive audience in a family oriented environment. Hollywood spends vast amounts of dollars every year promoting their movies and these massive marketing campaigns lure vast sums of individuals to the movie theatres each year. It's an audience of brand conscious teens, tweens and adults with high disposable income and active lifestyles which makes this medium very appealing to a marketer.
Some toy manufacturers and beverage companies know about this and have taken full advantage of the chance. Other industries have followed suit, because they are starting to stick to the title of the article, "Brand