4 Powerful Benefits Of A Product Explainer Video
While you’re in the business of selling products on-line, you’re continuously exploring new marketing ways to get your product in front of customers. If you happen to haven’t yet considered the benefits of a product explainer video, chances are you'll be lacking out on an extraordinary spike in model recognition and revenue.
We make explainer videos for a dwelling, so we dare say we’re a bit biased — but the statistics agree with us. Explainer movies are proven to extend conversions by 30+ percent. When your conversions embody "Add To Cart," this can mean the difference between "making it" and not.
To break it down, we’ve compiled four of essentially the most insane benefits product explainer movies provide.
4 Product Explainer Video Benefits
1. They Display A Problem And Answer
You know what your unique selling proposition is, proper?
Likelihood is most of your marketing budget is dedicated to either:
Discovering prospects who've the problem your product solves, or
Convincing people they have the problem your product solves.
You may achieve this by means of catchy copy and well-structured landing pages, yes, but you can too have a remarkable impact with using a product explainer video.
2. They Make Product Benefits Attention-grabbing
Everybody on-line, especially these selling things, is in a continuing battle to be interesting. With product explainer videos, you leap that hurdle.
Text on-line just isn’t performing the way it used to — with fifty five % of time on-line spent watching video, the numbers prove folks just don’t read as much as they used to.
We know, it’s sad — but enterprise is enterprise, and it's a must to be ahead of the curve. By incorporating explainer movies into your product video marketing strategy, you add extraordinary benefit to your company. We’d wager cash that more people will watch an animated cartoon video than read a conglomeration of bullet points.
3. They Keep People On Your Website Longer
Product search engine optimization is a troublesome game. Not only is the web product market oversaturated, but bounce rates are terribly high.
Consumers click, quickly determine whether you’re well worth the funding, and click off. There’s not often an opportunity for them to fall in love with your branding or messaging in that point period.
By incorporating an explainer video for your product above the fold, you keep folks on the web page longer. At the very least, so long as they spend watching the video — which is commonly a significant period of time, in comparison.
Rising the time individuals spend on your web page increases your web page ranking, by the way. You've got nowhere to go however up!
4. They Give You A Whole New Set Of Assets
To get meta for a second, we really love our Instagram.
Because our service is so visual, it’s super simple to chop and screw various movies into 3-4 second clips and create a visually appealing feed. We get a ton of engagement on these posts — way more than images, because videos only require views, not likes. This often results in our engagement being 4-5 instances what it would be on a photo.
If you put money into a product explainer video, particularly one with character animation, you find yourself with a complete new set of brand assets to add into your marketing mix.
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